OldField Forge

A Traditional Blacksmith's Forge and Training Academy

Oldfield Forge is a well respected traditional blacksmithing forge and training academy based in rural Herefordshire.

We were approached to design a new website in order to improve this blacksmithing business. The client's original site was functional, however it was not being utilised to the fullest and did not reflect their fantastic quality brand and reputation. The business has two main elements - firstly, the forge itself where bespoke furniture, lighting, gifts and other metal based items are handcrafted. The other side of the business is a training academy where classes are taught on the noble art of ironmongery. Students learn how to make all kinds of items from rings to swords and everything in between.

The whole process was really smooth, with regular updates and screen shots of what was going on behind the scenes. Although, we were not actively involved in the designing of the site we were made to feel we were, which gave us confidence to what the end site would look like.

We are over the moon with our new website and they certainly surpass our expectations of what we wanted. Since launching our site we have learnt so much more about marketing our site effectively. We have chosen to continue working closely with the team and are extremely excited for the future of our company.

Nicky Heath
Director of Oldfield Forge Ltd & Oldfield Forge Academy


Our primary focus was to drastically improve their online brand in order to boost visitor confidence as this would likely encourage sales as well as sign-ups to the training academy. The online shop was redesigned with the customer journey in mind. The bounce rate was quite high on their existing website and so we recommended the use of video on the homepage to grab people’s attention. Our combined efforts resulted in a total increase in sales of 300%.

Sales are now almost entirely generated online, streamlining the pipeline and the training academy is now constantly booked up 6 months in advance.

Positive Outcomes

At its core, Oldfield Forge is a commercial venture - a business, and any business has to make a profit in order to survive. Oldfield is a great example of where our experience of the commercial has given us the tools needed to deliver a fantastic Return On Investment. In this case, by deploying a clear design strategy tailored to them we were able to increase sales by 300%.